GRAND RAPIDS, MICHIGAN — For two glorious weeks, the people of western Michigan lived in the future. They could walk into a Taco Bell and order a Crème Brûlée Crunchwrap Slider: a dessert version of the chain’s most beloved invention, with a vanilla filling, a cinnamon sugar tostada, and a caramelized sugar shell that you cracked with a spoon, like a crème brûlée, except inside a crunchwrap.
Then, around August 5, the test ended. And Michigan was left holding a spoon with nothing to crack.
“It was the greatest two weeks of my adult life,” said Kevin Oster, 34, of Grand Rapids, who ate three of the sliders during the test window. “My cardiologist ate four. We have a pact not to talk about it.”
The $1.99 slider was the first-ever dessert Crunchwrap, teased months ago at Taco Bell’s Live Más Live event before arriving in Grand Rapids for a limited two-week run. Test markets are how Taco Bell decides what goes national — and what gets abandoned, like a lighthouse keeper’s child, at the end of summer.
“Nobody tells you how to grieve a menu item,” said Oster. “There’s no support group. There’s just the menu, and then there isn’t.”
City officials have taken the loss personally. Grand Rapids Mayor Rosalind Pruitt announced that she has drafted a letter to Taco Bell headquarters requesting a second test window, “so that our citizens may achieve closure through a proper farewell tour.”
“We sent them our best people,” Pruitt said at a press conference held in a parking lot adjacent to a Taco Bell. “We ate in the rain. We ordered at 2 a.m. We were good customers, Taco Bell. We were GREAT customers. And this is how you leave us? With a text notification and a new Doritos item?”
Local food critics described the slider as a “genuine marvel of fast-food engineering” and “the only dessert in America that requires a tiny hammer.” The caramelized shell, critics noted, provided the satisfying crack that has launched a thousand creme brûlée torches — followed by a tortilla, which has launched exactly zero.
A Taco Bell spokesperson said the company had “no announcements to share at this time” regarding a national rollout, a statement that Michigan officials have reportedly had framed.
Residents, meanwhile, are coping in their own ways. A GoFundMe titled “BRING BACK THE CRUNCHWRAP” has raised $1,214. A local bakery has begun selling a “memorial crunchwrap” filled with vanilla custard, though customers report it is “not the same” and “doesn’t crack.” One man has reportedly begun following Taco Bell’s corporate social media accounts with the intensity of a day trader.
THE CRÈME BRÛLÉE CRUNCHWRAP: SPEC SHEET
- Price: $1.99 — a bargain for a moment of pure joy
- Filling: vanilla, of a quality that will be disputed for generations
- Tostada: cinnamon sugar, the crunch beneath the crunch
- Shell: caramelized sugar, requiring a spoon-tap technique that took most of week one to master
- Availability: two weeks, Grand Rapids only — now zero weeks, everywhere
- Status: gone. Do not ask when it's coming back. We asked. They said nothing.
At press time, a delegation of Michigan residents was preparing to drive to Taco Bell headquarters in Irvine, California, carrying a petition, a candle, and a laminated photograph of the slider.