COLUMBUS, OHIO — American politics has been searching all cycle for a candidate who tells the truth about their opponent, and on Tuesday the answer finally arrived, in the form of a sixty-second video of a mother named Donna Arthur, seated in a rocking chair, explaining to the people of Ohio why they should not vote for her daughter.
The daughter is Amy Acton, the former state health director running for governor as the Democrat. The mother, who is estranged from her, accuses her in the ad of lying about her childhood, insinuates that she has mental-health issues, and closes by urging Ohioans to vote against her. It is the most devastating opposition research of the midterms, because it was not conducted by an opposition. It was conducted by maternity.
The campaign of her Republican opponent, Vivek Ramaswamy, confirmed Tuesday evening that it produced the ad itself, taking full responsibility — a first in a race that has already featured one side portraying its rival as a con artist and the other portraying its rival as a drunk. Then the campaign announced it would spend $4 million amplifying the spot. Not distancing from it. Amplifying it. There is something refreshing about a man who finds a piece of television he likes and simply buys more of it.
That’s not a family feud. That’s opposition research with seniority.
Pollsters have long paid fortunes to learn what strangers think of candidates, and here, for the price of one rocking chair and one soft lamp, a woman who personally delivered the candidate has said she doesn’t know her. A Cuyahoga Falls precinct chair, speaking to this newspaper with the simple clarity that focus groups can never replicate, put it this way: “Nobody has studied Amy Acton harder than the woman who studied her for twenty-eight years under one roof. I trust the primary source.”
The Acton campaign, to its credit, responded immediately, condemning the video and noting that Acton’s brother had publicly pushed back against it. A Democratic strategist, watching the fallout from a bar in Columbus, explained her side’s response plan: “We’re going to ignore Donna Arthur entirely, and voters will read that as respect.” Her campaign has also suggested the ad amounts to exploitation. It’s a fair question — who is being exploited when a mother chooses, freely and on camera, her country over her blood?
The media, as usual, is calling the ad dark. But consider the record: this campaign admitted making it on the record, before it had bought airtime, before anyone knew it existed. In a year of shadowy super PACs and anonymous ad farms, the Ramaswamy campaign stands alone as the only operation in the country honest enough to raise its hand and say, “We did that, and we’re putting four million dollars behind it.”
THE ARTHUR TESTIMONIAL, AT A GLANCE
- Runtime: 60 seconds, no commercials
- Producer: the candidate himself, who admitted it within hours
- Cast: one mother. Self-casting.
- Media buy: $4 million and climbing, because belief is a currency
- Television airtime so far: none. This has all been word of mouth.
Some say a campaign that recruits a mother has crossed a line. Others say the line was crossed in the crib. The truth, as always, lies somewhere in a third position: Ohio, where the polls will decide, as they have since statehood, by people who know a good ad when they see one.
As of Tuesday evening, the spot had still never actually run on television.